Kludges

“Today with the Internet, people can organize very quickly and get lots of people to demonstrate..” ~ Donald Rumsfeld

These are dynamic times for those in the mainstream media. New technology is changing the way people traditionally use and receive their news. As expanding digital technologies redirect advertising dollars away from traditional media and to the Internet, media planners fear an economic downturn regarding media spending next year. Traditional media such as TV, radio and newspapers are forced to develop new strategies and identify new opportunities.

The Internet offers a powerful tool for communicating and coordinating action. It is inexpensive to use and increasingly pervasive, with over a half a billion people worldwide now have Internet access. Groups of any size can reach each other and use the Net to promote an agenda. Their members can come from any geographical region, and they can influence foreign policy anywhere in the world.

What About Alternative Media?User-generated content is king - User-generated Content drives the fastest growing web brands. There is more and more content online everyday, the networks and the portals can’t possibly keep up. The internet and digital publishing technologies have given them the tools to create, remix, and share content on a scale that had previously only been accessible to the professional gatekeepers of broadcast, print, and recorded media outlets. The consumers are creating some of the best content online! more than 100,000 new clips per day across the primary video sites–and much of this content can be sponsored by advertisers. Advertisers who take advantage of this new vehicle will benefit from being that much closer to the consumer.