Ad Spending Shifts From Traditional News Media

In a development that has big implications for the American press, news advertisers are beginning to shift their budgets from traditional print, TV and radio outlets to online news portals. That’s the conclusion of “State of the News Media 2006,” a new report from Columbia University’s Graduate School of Journalism, which finds that with the exception of cable TV news outlets, ad budgets are eroding for traditional news media. – Read the whole story


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