New Ad Campaign Seeks To Revive Struggling U.S. Newspaper Industry

THE NATIONAL TRADE ORGANIZATION FOR the U.S. newspaper industry is launching a new, $50 million ad campaign designed to attract advertisers to the struggling medium. The theme of the effort, from the Newspaper Association of America, is “Newspaper advertising, a destination, not a distraction.” It includes print and online executions aimed at media planners and buyers, and will run in newspapers nationwide as well as trade magazines.

–John Wolfe


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s