New Ad Campaign Seeks To Revive Struggling U.S. Newspaper Industry

THE NATIONAL TRADE ORGANIZATION FOR the U.S. newspaper industry is launching a new, $50 million ad campaign designed to attract advertisers to the struggling medium. The theme of the effort, from the Newspaper Association of America, is “Newspaper advertising, a destination, not a distraction.” It includes print and online executions aimed at media planners and buyers, and will run in newspapers nationwide as well as trade magazines.

–John Wolfe

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