Beyond Doom And Gloom

It's here, it's going to stay here, and you had better get onboard and figure out how to leverage its power if you're to stay relevant…. three key areas of a successful multimedia strategy: community, customization and user-generated content. "Media companies need to stop being like an authority figure and become facilitators," he said. "Integration is critical, it is no good to just look at launching podcasting or blogging individually." David Pullan, FHM's worldwide managing director, said at the Emap seminar that companies needed to move from pushing "pre-packaged products" and that branding is key.  Read the whole story…


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