Newspaper Web Advertising Grows; Print Hangs In

According to preliminary estimates from the Newspaper Association of America, advertising expenditures for newspaper Web sites increased by 34.9 percent to $613 million in the first quarter versus the same period a year ago. Print and online expenditures together totaled $11.1 billion for the first quarter of 2006, a 1.8 percent year-over-year increase. Spending for print ads in newspapers totaled $10.5 billion, up 0.3 percent versus the same period a year earlier led by strong gains in real estate advertising.

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