Online Ad Spend Predicted To Reach $20 Billion

Online's share of U.S. measured media spending is poised to grow to 12 percent in 2006–up from just 10 percent a year ago, projects Madison Avenue's leading source for ad tracking data. TNS Media Intelligence, which Tuesday released a mid-year update of its annual advertising outlook, revised spending estimates for most media downward, but nudged the Internet's ad outlook up considerably from earlier in the year. – Read the whole story


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