Old Page, New Tricks

American Journalism Review
As circulation continues to drop, newspapers are searching for ways to build reader interests, starting with the front page, reports the American Journalism Review. Since it is the first thing readers look at, it’s getting the bulk of the attention — and undergoing everything “from simple cosmetic changes in some cities to expensive, full-fledged makeovers in others.” But one analyst says it is unlikely to work: “In terms of growing readership in the core paper, we just don’t see it” posits Gary Meo, senior vice president of print and Internet services for Scarborough Research. At best it is only, “slowing the decline.” – Read the whole story…

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