Bold tough

Ford Motor Company’s Bold Moves campaign (full disclosure–PointRoll was involved in the campaign), brings the viewer behind the scenes into Ford meetings, design sessions, strategy sessions and all the various workings that the layperson would never be privy to.

The video is a means of communication for the company’s die-hard fans, its investors, and even just anyone interested in the company culture and thought process. Here, video is a communication tool, not simply a brand message delivery medium. It provides the detail that most people would ignore in copy.

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