Blog Stats

IN CASE YOU HAVE BEEN living under a rock or something, blogging is now a big part of Americans’ lives, or so says a survey by Pew Internet & American Life Project. Here are a few findings from the phone survey of 7,012 people:

  • Thirty-nine percent of U.S. Internet users, or about 57 million Americans, read blogs; 8 percent, or about 12 million Americans, write a blog; and more than half of bloggers are under the age of 30.


  • Pew found that 37 percent of bloggers cite “my life and experiences” as what they blog about, while only 11 percent cited public issues as typical topics. Sixty percent of bloggers are white, while 74 percent of the country’s Web users are, according to the data. Fifty-five percent of bloggers write under a pseudonym.


  • Fifty-four percent of bloggers say that they have never published their writing or media creations anywhere else; 44 percent say they have published elsewhere.


  • Women and men have statistical parity in the blogosphere, with women representing 46 percent of bloggers and men 54 percent.


  • Seventy-six percent of bloggers say a reason they blog is to document their personal experiences and share them with others. Sixty-four percent of bloggers say a reason they blog is to share practical knowledge or skills with others.


  • Seventy-seven percent of bloggers have shared something online that they created themselves, such as their own artwork, photos, stories, or videos. By comparison, 26 percent of Internet users as a whole have done this.
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