Lost Newspaper Revenue Radio’s Gain

Reuters via INQ7.net
Radio stations can expect to pick up local ad dollars, like sale-driven commercials from retail outlets, as newspapers shift their businesses online, says the chief executive of a top media buying firm.

Weak advertising environments for the radio and print markets have companies in both segments experimenting with digital outlets while considering buyouts from private investors. But if some industry watchers lump the two together in their woes, Charles Courtier, global CEO of Mediaedge:cia, believes newspapers’ move to the Internet could be a windfall for radio.

“Most people don’t think well of radio’s future. I don’t agree. I actually think that satellite radio particularly is going to have a good future,” he says. “There is money spent in the newspaper world that is theirs for the taking.” – Read the whole story…


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