Berkeley Daily Planet launches ‘Fund for Local Reporting’

Posted by Laura Oliver for Journalism.co.uk.

In a frank article about the paper’s future, the owners of US independent newspaper the Berkeley Daily Planet admit they don’t have a solution for plugging the revenue gap in their ailing ad-supported business model.

Enter the Fund for Local Reporting, which is asking for donations large and small to keep the Planet running.

“As we explained in a recent editorial, paying salaries and benefits just for the reporters and editors who cover local news adds up to at least $250,000 a year. That doesn’t include production, rent, printing, distribution, sales etc,” reads the online payment form.

The O’Malleys, the paper’s owners, are also exploring developing the fund into a tax-exempt, not-for-profit organisation. Indeed, they’ve been toying with lots of ideas – part of a ‘reality check’, the editor says – including voluntary subscriptions and migrating to the web . They might not know what the solution is, and this might be a last roll of the dice, but they’re certainly going for it with all they’ve got.

Source: Journalism.co.uk.

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3 responses to “Berkeley Daily Planet launches ‘Fund for Local Reporting’

  1. Hello – glad you found this post on Journalism.co.uk useful and thanks for the link, but could you refrain from copying whole blog posts and then posting them under our authors’ names? Just looks like it was written for this site rather than Journalism.co.uk.

    • Hello – thanks for the comment. I apologize for the sloppy cut and paste. I have added additional credit for Journalism.co.uk as they are the source for this article.

  2. Thanks – we just like a link 🙂

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